Many people are more familiar with the console games, which are typically large games with a high upfront cost and played on a games console or PC. Social games are typically played online or on mobile devices and have a social element. The social element typically means people play with, or directly against their friends or they participate in leader boards, chat rooms or share and compare progress via a social network. They enhance game experiences by enabling people to play with or against others, either at the same time or asynchronously.
Social games are played by people of all ages and both genders. Gone are the days of the teenage male playing video games in their bedroom; it is everyone playing wherever they are. Most studies identify the average social games player as being early middle to middle aged and evenly balanced across gender. Player profiles differ across game and genre. For example, casino style social games appeal to an older demographic, whereas, strategy games such as Clash of Clans have an audience centred on males in the 21-35 category. Match 3 style game Candy Crush is renowned for its predominantly female and wide ranging age appeal. According to a recent study by Flurry, females aged 20-35 are the key demographic for quiz based and simulation games.
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